### Lesson Plan: The Role of the Facilitator in Marketing
#### Subject: Marketing
#### Grade: Senior Secondary 2
#### Duration: 80 minutes
#### Topic: The Role of the Facilitator in Marketing (Part VII)
#### Objectives:
By the end of this lesson, students will be able to:
1. Define the role of a facilitator in marketing activities.
2. Understand various strategies employed by facilitators in marketing.
3. Analyze case studies related to successful marketing facilitation.
4. Apply facilitation techniques in a practical classroom exercise.
#### Materials Needed:
- Whiteboard and markers
- Projector and computer for presentation
- Case study handouts
- Flip-chart paper and markers
- Notebooks and pens for students
- Role-play scenario cards
#### Lesson Structure:
##### Introduction (10 minutes)
1. **Greeting and Attendance**:
- Quick attendance check and a friendly greeting to all students.
2. **Context Setting**:
- Brief discussion on the previous lesson to connect today’s topic.
- Introduce the day's objectives using a PowerPoint slide.
##### Direct Instruction (20 minutes)
1. **Definition and Importance**:
- Define who a facilitator is in the context of marketing.
- Explain the significance of facilitators in creating effective marketing strategies.
2. **Core Responsibilities**:
- Discuss the core responsibilities of facilitators (e.g., communication, coordination, problem-solving, etc.).
3. **Strategies and Techniques**:
- Illustrate common strategies used by facilitators: team-building exercises, brainstorming sessions, and conflict resolution practices.
- Use real-world examples and case studies to show effective facilitation.
##### Interactive Activity: Case Study Analysis (20 minutes)
1. **Group Work**:
- Divide the class into small groups.
- Distribute case study handouts related to marketing facilitation.
2. **Group Discussion**:
- Instruct each group to read and discuss their case study.
- Answer guided questions:
- What was the role of the facilitator in this scenario?
- Which facilitation strategies were most effective and why?
- What could have been done differently?
3. **Presentation**:
- Each group presents their findings to the class.
##### Practical Exercise (25 minutes)
1. **Role-Playing Activity**:
- Explain a marketing scenario where students must apply facilitation skills.
- Distribute role-play scenario cards assigning specific roles.
2. **Execution**:
- Have groups perform their role-playing activity, focusing on facilitation techniques.
3. **Debrief**:
- Have a discussion on what facilitation strategies were used, what worked well, and what can be improved.
##### Conclusion (5 minutes)
1. **Summary**:
- Recap the key points covered in the lesson.
- Emphasize the importance of facilitation in successful marketing.
2. **Q&A**:
- Open the floor for any questions and provide answers.
3. **Assignment**:
- Assign a short homework task: Write a one-page reflection on how they could incorporate facilitation techniques in a group project.
4. **Closing**:
- Provide a brief overview of the next lesson.
- Thank students for their participation and dismiss the class.
### Assessment:
- Participation in group discussions and role-playing activity.
- Presentation quality during the case study analysis.
- Completion and quality of homework assignment.