Lesson Plan for Senior Secondary 2 - Marketing - Role Of Facilitator Vii

### Lesson Plan: The Role of the Facilitator in Marketing #### Subject: Marketing #### Grade: Senior Secondary 2 #### Duration: 80 minutes #### Topic: The Role of the Facilitator in Marketing (Part VII) #### Objectives: By the end of this lesson, students will be able to: 1. Define the role of a facilitator in marketing activities. 2. Understand various strategies employed by facilitators in marketing. 3. Analyze case studies related to successful marketing facilitation. 4. Apply facilitation techniques in a practical classroom exercise. #### Materials Needed: - Whiteboard and markers - Projector and computer for presentation - Case study handouts - Flip-chart paper and markers - Notebooks and pens for students - Role-play scenario cards #### Lesson Structure: ##### Introduction (10 minutes) 1. **Greeting and Attendance**: - Quick attendance check and a friendly greeting to all students. 2. **Context Setting**: - Brief discussion on the previous lesson to connect today’s topic. - Introduce the day's objectives using a PowerPoint slide. ##### Direct Instruction (20 minutes) 1. **Definition and Importance**: - Define who a facilitator is in the context of marketing. - Explain the significance of facilitators in creating effective marketing strategies. 2. **Core Responsibilities**: - Discuss the core responsibilities of facilitators (e.g., communication, coordination, problem-solving, etc.). 3. **Strategies and Techniques**: - Illustrate common strategies used by facilitators: team-building exercises, brainstorming sessions, and conflict resolution practices. - Use real-world examples and case studies to show effective facilitation. ##### Interactive Activity: Case Study Analysis (20 minutes) 1. **Group Work**: - Divide the class into small groups. - Distribute case study handouts related to marketing facilitation. 2. **Group Discussion**: - Instruct each group to read and discuss their case study. - Answer guided questions: - What was the role of the facilitator in this scenario? - Which facilitation strategies were most effective and why? - What could have been done differently? 3. **Presentation**: - Each group presents their findings to the class. ##### Practical Exercise (25 minutes) 1. **Role-Playing Activity**: - Explain a marketing scenario where students must apply facilitation skills. - Distribute role-play scenario cards assigning specific roles. 2. **Execution**: - Have groups perform their role-playing activity, focusing on facilitation techniques. 3. **Debrief**: - Have a discussion on what facilitation strategies were used, what worked well, and what can be improved. ##### Conclusion (5 minutes) 1. **Summary**: - Recap the key points covered in the lesson. - Emphasize the importance of facilitation in successful marketing. 2. **Q&A**: - Open the floor for any questions and provide answers. 3. **Assignment**: - Assign a short homework task: Write a one-page reflection on how they could incorporate facilitation techniques in a group project. 4. **Closing**: - Provide a brief overview of the next lesson. - Thank students for their participation and dismiss the class. ### Assessment: - Participation in group discussions and role-playing activity. - Presentation quality during the case study analysis. - Completion and quality of homework assignment.